Souq Flyer Intelligence & Promo Analytics Platform

Souq Flyer Intelligence (by Marhaba AI) transforms GCC and MENA retail flyers into actionable, real-time promotional data.

The platform's Offer Index and Search allows teams to filter live and past offers by country, city, retailer, brand, and pack size to compare items side-by-side. Through the Promo Analysis Dashboard, brands can track Share of Voice, total offer counts, average promo prices, and discount depths against key competitors. Built-in Price Trend Analysis plots price trajectories across custom four-week, twelve-week, year-to-date, and full-year periods, while Retailer and Regional Intelligence monitors account compliance and city-level promotional execution. All structured datasets can be exported instantly for integration into custom business intelligence tools and commercial reports.
This drives direct business impact by optimizing trade spend to ensure promotional depth yields real volume without over-discounting. It strengthens Joint Business Planning negotiations with key account retailers by providing objective market data, while saving significant time by eliminating manual flyer scanning for sales and marketing teams.